Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a massive wealth of insight into what makes a successful E-commerce site.
Jon believes that many a CEO, Head of eCommerce, project manager, developer, designer or marketer of an eCommerce website often make the wrong decisions based on some commonly believed e-commerce myths. They are therefore not taking the right approach to solving the problems and challenges that they – and you – face.
Ciaran explores 10 eCommerce myths that Jon’s years of experience have highlighted. If you have ever worked within the eCommerce space, we think you will find these myths both entertaining and just possibly a little close to what is often mistakenly taken as gospel truth in some marketing circles.
Listen to part II of this interview here
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