Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts?
In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach.
We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today!
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In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.
If one-off sales are good for business, repeat sales are several times better. This guide explores the booming subscriptions trend among B2C and B2B brands – and offers actionable tips on how to successfully sell your own products and services as a subscription.