This article dives into the latest Digital Marketing Trends
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Welcome to our latest digital marketing news update that we publish every two weeks. You can read the article below or, if you'd rather listen, click the player above. We'd love to know what you think of this format.
LinkedIn testing video tab for short-form videos
LinkedIn is testing a video-feed tab on its mobile app.
LinkedIn is testing a dedicated short-form video tab on its mobile app, replacing where the ‘My Network’ tab sits. The video tab will consist of vertical, full-screen videos that they can scroll through, similar to the format of Reels on Instagram and videos on TikTok.
Although this addition will most likely be welcomed by content creators as another way to share their content and boost discovery, others might have fears that LinkedIn might be turning into another TikTok.
It is not yet clear when the feature will roll out to users, so keep your eyes peeled on the iOS mobile app.
Read more about LinkedIn’s TikTok-like video feed.
Meta will bring AI to its Ray-Ban smart glasses next month
Meta's Ray-Ban smart glasses.
Meta will be bringing multimodal AI, including translation and object or animal identification, to its Ray-Ban smart glasses next month.
The glasses’ smart assistant is activated by saying ‘Hey Meta’ and then asking your prompt, to which it will respond via built in speakers.
The glasses’ AI translation currently support English, Spanish, Italian, French and German.
Learn more about Meta’s AI Ray-Ban’s.
Google launches Meridian
Google's new Marketing Mix Modelling technique, Meridian.
Marketing Mix Modelling (MMM) is a technique that measures the impact of marketing campaigns and activities to guide future budget decisions and improve overall campaign effectiveness.
Meridian is a new open-source MMM built by Google that provides innovative solutions to key measurement challenges. Whilst its only available upon application at the moment, it’s good to see Google focusing on marketing channel mix.
Marketing mix models can work really well when they are tested at scale, so Google’s contribution could be a great asset to help marketers plan their budgets effectively.
Learn more about Google Meridian.
Google's personalised shopping experience
Google have improved their shopping experience for users.
Google’s Shopping Graph is an data structure developed by Google to enhance the online shopping experience. Think of it as the shopping version of their famous Knowledge Graph that identifies the connections between different things (people, organisations, books, events and so on).
With people shopping on Google more than a billion times a day, they have introduced new features so that you can have a more personalised set of shopping recommendations with Google.
You can now rate options with a thumbs up or thumbs down under your style recommendations, to instantly see personalised results and specify what brands you like.
Google has also developed AI image generation for shopping, so you can generate an item of clothing you had in mind and scroll to see shoppable options like your creation.
You can also now virtually try on shopping results, if you want that extra reassurance it’s going to look right on you!