Listen to this article
Welcome to our latest digital marketing news update that we publish every two weeks. You can read the article below or, if you'd rather listen, click the player above. We'd love to know what you think of this format.
Google delays the phase out of third party cookies
Google's Privacy Sandbox is a Google initiative to create web standards for websites to access user information without compromising privacy.
Google has once again delayed the phase out of third party cookies, as they are working to meet the requirements of the UK’s Competition and Markets Authority (CMA).
They initially planned the phase out by 2022, then delayed to 2023, then to late 2024, and now to 2025.
Third-party cookies will still eventually go away, just not in 2024, and now you have some more time to prepare if you needed it.
This is what Google said on the matter:
“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”
The U.S. Senate passed the bill to ban TikTok
The U.S. Senate passed a bill on Tuesday to ban TikTok if ByteDance, its current owners, don’t sell within nine to twelve months. The ban, however, is likely to face legal challenges from TikTok.
Although the potential ban is looking increasingly likely, if it happens, it wouldn’t be for at least another nine months. We’d advise marketers not to make any drastic changes as of yet, but be aware of how customer engagement might shift and how you can utilise alternative platforms. It’s always a good idea not to be reliant on a single platform.
TikTok have made the following statement:
Our Statement on Enactment of the TikTok Ban:
— TikTok Policy (@TikTokPolicy) April 24, 2024
This unconstitutional law is a TikTok ban, and we will challenge it in court. We believe the facts and the law are clearly on our side, and we will ultimately prevail. The fact is, we have invested billions of dollars to keep U.S.…
Meta brings AI chatbot to all apps
Users of the main Meta apps (not Threads currently), are now able to access their generative AI assistant direct in the search bar of each app.
As you can see in the thread above, when you search in Instagram, Facebook, Messenger and WhatsApp you’ll have access to its generative AI engine, where you can ask it conversational questions directly within the app.
For example, if you had a group chat that was planning to go for a group cycle, you could tag Meta AI and ask it for the best routes in your area, and it’ll reply directly in the chat.
Read more about Meta’s AI chatbot here.
Google Ads introduces generative AI tools for demand gen campaigns
The new tool allows users to create image assets by using text prompts.
Google has announced new AI generation capability for demand gen campaigns (for advertisers who want to serve visual ads on Google’s most visual platforms, including YouTube, Shorts, Discover and Gmail)
The new tool allows users to create image assets by using text prompts, in just a few steps with AI.