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Hubspot launches the first free tool for AI discovery
Hubspot’s latest new tool, AI Search Grader, analyzes brand awareness and sentiment across AI chatbots as more customers turn to tools like ChatGPT for search.
The new tool represents the shift away from traditionals search engines, with the usage of tools like ChatGPT to answer questions up 37% and search engines down 11%. With brands having been focused for many years on improving their brands presence in the search engines, now might be the perfect time to focus on your brands presence in AI language models.
VP of Product at Hubspot, Nicholas Holland said “What marketers have been doing for years to attract customers won’t be as effective in the future. People just aren’t using traditional search like they used to. As the tides are turning toward AI search, we want to help marketers stand out and get discovered in this new environment. That’s exactly what AI Search Grader will give marketers – a new, free way to connect with their customers in the AI era.”
Learn more about AI Search Grader here.
Instagram has launched collaborative carousels
Instagram has launched a new collaboraitve post option, differing to the collaborative posts we already know, where the post appears on both users feeds.
This new feature allows users the ability to submit photos or videos to be included within others carousel posts. The original creator has the ability to approve or reject any additional submissions, and the post will be shared to all contributors’ followers, but only on the original creator’s feed.
This is a good way to enhance direct engagement by encouraging audience participation. It is currently being tested.
Learn more about collaborative carousel posts here.
YouTube is expanding its courses option to more creators
Originally launched in beta with particular creators back in 2022, YouTube’s ‘Courses’ offering enables creators to offer learning programs on their channel, either free or paid.
More creators will now have the option to create courses via YouTube Studio, a way of creating additional revenue whilst aligning your courses to your YouTube channel.
YouTube has said, “Once you designate a playlist as a course, your course will have a special course badge on the Watch and playlist page, as well as well as in search home, watch next, and anywhere else your course appears. Courses will appear in a dedicated tab on your channel page and your course may be featured on youtube.com/courses for easy discovery. When a viewer finishes watching all of the videos in your course, they’ll receive a badge, which appears in their “You” tab. An information panel on the course playlist page will include more information about the course length and chart the viewers’ progress.”
Read more about YouTube Courses here.
Meta activates cross posting from Facebook and Instagram
Meta has released an update which means you can automatically cross-post from both Instagram and Facebook to Threads, to encourage users to share updates across all three apps.
Although cross-posting defintiely saves time, just because you can do it, doesn’t mean you should, as users on different platforms all have different interests and each platforms has its own different trends and user behaviour.
You can’t cross-post Reels at this stage, you can’t cross-post Facebook videos, and when you crosspost from IG, if this includes hashtags, these are converted into plain text.