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Welcome to our latest digital marketing news update that we publish every two weeks. You can read the article below or, if you'd rather listen, click the player above. We'd love to know what you think of this format.
LinkedIn launches premium company pages
LinkedIn is officially rolling out its new premium company pages, aiming to help SME’s grow and convert perspective clients.
The new offering allows you to:
- Add a custom CTA button to generate leads that appears at the top of your page, feed posts and search results
- Auto-invite those who engage with your page to follow it
- See who has visited your company page
- Showcase recent awards, client testimonials and more at the top of the page
- Display an ‘IN’ badge for premium
- $500 ad credits on LinkedIn and 3 months access to a range of other services
It is expected to be available globally by the end of July.
Read more about LinkedIn company pages here.
Apple introduces Apple Intelligence
Apple is now exploring how AI can help people in their everyday lives, working seamlessly across their iPhone, MacBook and other Apple products.
Apple Intelligence includes features like generative AI writing, image creation, improved Siri and more and inherits Apple’s big privacy focus, so will share minimal data with others and Apple.
Users will need to have Apple’s latest phone, the iPhone 15 Pro or Pro Max, to run Apple Intelligence when it is released on iOS18 later this year, as a beta.
Read more about Apple Intelligence here.
Watch the Apple Intelligence video here.
YouTube enables A/B Testing
YouTube will roll out a thumbnail ‘test and compare’ feature for all content creators over the next few weeks, which allows you to upload and test three different thumbnails for each video, natively within YouTube.
YouTube will randomly display the different thumbnails to different viewers, and will report on which thumbnail generated highest watch time from viewers after it has collected enough data. It will either designate a clear winner, a preferred winner (where one thumbnail likely performed better, but results are less certain) and that no thumbnail was a clear winner.
Read more about YouTube A/B thumbnail testing here.
LinkedIn changes link preview images
LinkedIn has reduced the size of it’s link preview images for organic posts, so that rather than being a large image allowing visible images, design, text and CTA’s, it is a much smaller image to the left with the title on the right.
The reason LinkedIn has made this change is to encourage brands to pay for LinkedIn ads, as ads retain the larger link preview image size. It also discourages scrollers from clicking on content that will drive them out of the LinkedIn platform, by making the visual aspect of the link less noticeable.
It’s a frustrating move for brands who don’t have the right budget to run frequent LinkedIn ads and who put a lot of time making sure that their creatives and visually appealing and engaging.
Read more about LinkedIn link preview image sizes here.