Authority Content is the new book from SEO and content marketing expert David Jenyns , and we have a completely FREE and exclusive chapter for you to download! The book is an extremely practical and process orientated approach to effective content marketing and one of the few digital marketing books that Target Internet recommends.
Editors Note: This a great and vey practical book. The style and tone make it very easy to read and the content is very hands-on and David takes a great approach to content marketing. Daniel
If you enjoy the free chapter you can download the book from Amazon for just 99 Cents for a limited time: http://amzn.to/2b4BU5W
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.