Podcasting is becoming an increasingly popular channel for organisations to connect with their audience on a deeper, more intimate level, that is hard to find with more traditional channels.
Podcast listeners can tune in no matter where they are or what they are doing with no time or date scope, meaning businesses can reach their users at more convenient times for them.
In today’s ‘So’ video, the team discuss what makes a podcast successful and the different format options you can consider to make the most out of your content.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
Step‑by‑step prompt frameworks for improving existing content marketing, including why it works, workflow, a ready‑to‑copy prompt, and what to measure next.
Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.