Podcasting is becoming an increasingly popular channel for organisations to connect with their audience on a deeper, more intimate level, that is hard to find with more traditional channels.
Podcast listeners can tune in no matter where they are or what they are doing with no time or date scope, meaning businesses can reach their users at more convenient times for them.
In today’s ‘So’ video, the team discuss what makes a podcast successful and the different format options you can consider to make the most out of your content.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.