Home Online Courses Pricing For Business Benchmark Podcast Resources Contact Login

Using AI for Analytics & Reporting Online Masterclass

å Using AI for Analytics & Reporting Online Masterclass

24 Apr 2026 09:30 GMT +1 (Duration: 3 hours)

é Learn the skills in demand!

Marketing teams are often overwhelmed by data but underwhelmed by insight. This masterclass demonstrates how AI tools can streamline analytics workflows, automate reporting and uncover insights faster and more effectively. You’ll learn how to apply AI across data collection, analysis and reporting, turning complex datasets into clear, actionable outputs for stakeholders. The session is practical and tool-focused, with real-world examples throughout.

Build the confidence to use AI to automate marketing analytics and reporting

Book now

é Course Outline

  • Analytics in perspective – challenges and opportunities
  • Where AI adds the most value in analytics
  • Using AI to analyse large datasets
  • Automating reporting and dashboards
  • Generating insights and narratives with AI
  • AI-assisted forecasting and trend analysis
  • Data quality and validation considerations
  • Integrating AI with GA4 and other platforms
  • Communicating insights to stakeholders
  • Ethics, limitations and governance

Build the confidence to use AI to automate marketing analytics and reporting

Book now

ø Your trainer

ü Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

ü Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Build the confidence to use AI to automate marketing analytics and reporting

Book now

é Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s å first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately é generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Build the confidence to use AI to automate marketing analytics and reporting

Book now