03 Feb 2025 09:30 GMT (Duration: 3 hours)
We spend much of our time in digital marketing driving traffic to our websites or apps, but very little time trying to make sure that once people reach our websites or apps that they have an exception user experience that leads to our desired business outcomes. By focussing on usability we can both improve our customer experience and help improve the conversion rates of our websites and apps. This masterclass will guide you through a step by step approach to building and optimising our content to maximise usability.
Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio
Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.
For team bookings, or any other enquiries, please fill out the form below and we will get back to you.