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SEO, GEO and the Future of Search Online Masterclass

ø SEO, GEO and the Future of Search Online Masterclass

09 Jul 2025 09:30 GMT +1 (Duration: 3 hours)

ü Learn the skills in demand!

As Google tries to keep pace with the growing generative AI platforms, and more of us use tools like ChatGPT for search and insights, the world of search is changing fast. In this highly practical session, you'll learn the latest SEO trends and techniques, as well as explore how you can optimise for ChatGPT and the other generative AI platforms.

Join us for this SEO, GEO and the Future of Search online masterclass and get a competitive ü advantage by learning the latest SEO trends and techniques, and how you can optimise for ChatGPT and the other generative AI platforms.

Book now

¥ Course outline

  • How search is changing
  • AI Overviews
  • Is GEO really a thing?
  • GEO in practice
  • SEO ranking factors
  • Changing user behaviour
  • AI and Search in one place
  • The role of advocacy
  • Brand mentions and sentiment
  • The future of search

Join us for this SEO, GEO and the Future of Search online masterclass and get a competitive ü advantage by learning the latest SEO trends and techniques, and how you can optimise for ChatGPT and the other generative AI platforms.

Book now

ü Your trainer

ü Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

é Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Join us for this SEO, GEO and the Future of Search online masterclass and get a competitive ü advantage by learning the latest SEO trends and techniques, and how you can optimise for ChatGPT and the other generative AI platforms.

Book now

é Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ¥ first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately é generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what î best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Join us for this SEO, GEO and the Future of Search online masterclass and get a competitive ü advantage by learning the latest SEO trends and techniques, and how you can optimise for ChatGPT and the other generative AI platforms.

Book now