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Measurement And Reporting Dashboards Online Masterclass

¥ Measurement And Reporting Dashboards Online Masterclass

21 May 2025 09:30 GMT +1 (Duration: 3 hours)

¥ Learn the skills in demand!

Reporting dashboards brings together the key measures that we need in order to judge the effectiveness of our digital marketing activity. These measures normally come from a combination of web analytics, like Google Analytics 4 (GA4) and channel analytics (like the analytics we get from our Email Service Providers or social platforms). These dashboards can then be used to analyse the effectiveness of our digital campaigns, identify areas for further investigation, test different combinations of different marketing channels and see what impact channels are having on one another. This masterclass will guide you the process and options when building a dashboard, and then how they can be used in practice.

Join us for this Measurement and Reporting Dashboards masterclass and learn the î key measures we need in order to judge the ø effectiveness of our digital marketing activity.

Book now

¥ Your trainer

å Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

å Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Join us for this Measurement and Reporting Dashboards masterclass and learn the î key measures we need in order to judge the ø effectiveness of our digital marketing activity.

Book now

ø Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ¥ first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ø generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Join us for this Measurement and Reporting Dashboards masterclass and learn the î key measures we need in order to judge the ø effectiveness of our digital marketing activity.

Book now