Generative AI Update

ü Learn the skills in demand

This session will explore how generative AI is transforming the way we create, distribute, and refine digital marketing content. We will examine the practical applications of AI-driven tools in crafting original assets, developing conversational interfaces, and enhancing the overall customer experience. Participants will learn how to navigate the ethical and brand considerations that come with machine-generated content, and how to integrate these new capabilities into their existing workflows, setting the stage for more agile and scalable marketing operations.

é Your trainer

¥ Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

î Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

å Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ü first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ü New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately é generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ø best practice looks like in B2B marketing.”

î Generative AI Update

ü Learn the skills in demand

Explore how generative î AI is transforming the way we create, distribute, and ø refine digital marketing content.

é Your trainer

¥ Daniel Rowles

CEO & Lead Trainer

î Consultative training

Explore how generative î AI is transforming the way we create, distribute, and ø refine digital marketing content.

å Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Explore how generative î AI is transforming the way we create, distribute, and ø refine digital marketing content.