Content Marketing Trends

ø Learn the skills in demand

This session will review the new and emerging trends shaping content marketing in the current digital environment. We will evaluate how evolving audience preferences, platform algorithms, and content formats influence the types of content that achieve the highest reach and resonance. By understanding these shifts, participants can refine their editorial strategies, prioritise formats that engage audiences effectively, and drive sustainable growth through informed, data-driven content planning.

å Your trainer

ü Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

å Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

ü Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ø first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ø New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately î generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

î Content Marketing Trends

ø Learn the skills in demand

Learn the new and å emerging trends shaping ø content marketing in the current digital environment.

å Your trainer

ü Daniel Rowles

CEO & Lead Trainer

å Consultative training

Learn the new and å emerging trends shaping ø content marketing in the current digital environment.

ü Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Learn the new and å emerging trends shaping ø content marketing in the current digital environment.