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Answer Engine Optimisation Hands-On Online Masterclass

å Answer Engine Optimisation Hands-On Online Masterclass

09 Mar 2026 09:30 GMT (Duration: 3 hours)

é Learn the skills in demand!

Search behaviour is rapidly evolving as users increasingly rely on AI-powered answer engines rather than traditional search results. This masterclass provides a practical, hands-on approach to Answer Engine Optimisation (AEO), focusing on how to structure, optimise and measure content so it is surfaced, cited and trusted by AI systems. You’ll learn how AEO fits alongside SEO, how to adapt content strategies, and how to apply these techniques immediately to existing and new content.

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now

î Course Outline

  • Answer engines in perspective
  • How AI search differs from traditional SEO
  • Understanding intent in conversational search
  • Content structures that AI systems prefer
  • Optimising for citations and authority
  • Schema, entities and semantic optimisation
  • Hands-on content optimisation exercises
  • AEO tools and workflows
  • AEO vs SEO – working together
  • Measuring visibility and performance in AI search

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now

¥ Your trainer

å Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

å Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now

¥ Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s å first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. î New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ¥ generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what å best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Build the confidence to optimise content for AI-driven answer engines and conversational search

Book now