A CPD accredited certificate that covers the full range of Search Engine Optimisation skills. No separate formal assessment, complete at your own pace.
The digital marketing skills benchmark, published in partnership with the Chartered Institute of Marketing, shows a skills gap in SEO across all industries which continues to grow as the Google algorithm has become more advanced and complex. The ability to achieve rankings in the major search engines and drive traffic to our website that actually converts requires a set of skills that are often in short supply. This certificate will help you gain those highly in-demand skills.
You'll start by exploring the core principles of SEO and then look at how you can carry out an in-depth SEO audit. You’ll then move on to look at a range of tools that can help throughout your SEO efforts.
You'll then move on to explore each of the core techniques that address each area of the search engine algorithms, to help maximise your chances of achieving your desired rankings. This includes topics like keyword research, content optimisation, link authority and creating topic authority.
In the final section you'll look at how you can manage our SEO efforts, whether working on SEO yourself, with a team, or with an agency. We’ll also look
at how we can benchmark ourselves, measure our progress and use data for optimisation.
The SEO certificate can be completed in around 7 hours of self-study time. No separate formal assessment, complete at your own pace.
All packages include a 30 day free trial which you can cancel anytime and you will not be charged.