What’s New in SEO and PPC?

PPC SEO Article
20 mins

Get your SEO knowledge up to speed with our latest round-up of search news from around the web.

MozBar is back!

Last year we were saddened to learn that one of our favourite free SEO tools, the MozBar, had been taken offline. Sources from Moz, the US-based SEO authority, revealed that the MozBar had been taken offline due to security and scalability issues.

But now MozBar is back, primed for high uptake and loaded with some interesting new features for Premium users. The free version of the extension lets you quickly check SEO-related aspects of whichever webpage you’re currently viewing, such as domain authority, page authority, spam score and a breakdown of the page’s meta title, meta description and headers. You can find a free MozBar download via the following link:

Read more at Moz

You can now automatically link Bing Ads with Google AdWords

There’s more reason than ever before to add Bing Ads to your PPC plans, as Microsoft have announced that users can now sync Bing Ads up with their Google AdWords accounts, meaning your Bing Ads campaigns can now be updated in real-time whenever you make a change in AdWords. According to a report from Comscore, Bing searches accounted for over 20% of UK web searches in 2016 – which would suggest that Microsoft’s search engine is well deserving of marketers’ attention.

Google algorithms to launch “everywhere at once”, says staffer

Google is aiming to launch future algorithm updates in all global territories simultaneously, according to a tweet from staff-member Gary Illyes.

Responding to a question on how far certain territories lag behind others with regards to Google search algorithm updates, Illyes, a Webmaster Trends Analyst, wrote “nowadays we’re working hard launching everywhere at once”.

Previous Google search algorithm updates have been staggered across different territories, giving digital marketers in certain parts of the world advance warning of updates. Now, with simultaneous algorithm updates in place, SEOs everywhere will have to be more vigilant than ever.

Read more at Search Engine Roundtable

Android Instant Apps in real-world testing

Google is currently testing a new technology -m Android Instant Apps – in mobile search result. The new feature allows Android users to try out sample versions of apps from within search results.

AIA will present app publishers with added opportunity to sell their wares to mobile search users.

Read more at Search Engine Journal

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