Is your CRM the great joy or your day or the bain of it? Does your CRM build relationships or hamper them?
Marketers are always looking for new ways to optimise their marketing efforts. And often, they turn to CRM systems like Salesforce and HubSpot to do so. In this episode, we will explore the benefits of these systems. Can you seamlessly pull together your content management, your email marketing and customer communications?
As marketers, we have been on a long and often painful journey with various CRM systems. Choosing the right platform is crucial, but often you end up with something that doesn’t quite meet the growing needs of your organisation.
Having worked with many different systems over the years, we explore why it’s so important to get this one right. As first-party data becomes increasingly important, you can’t afford to be without the right CRM. We share our recent journey migrating to HubSpot’s CRM and all the benefits that it has brought to our business.
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In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
In this episode we cover everything from ChatGPT’s new operator functions to Google’s AI-powered search evolution, with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO.