DIGITAL MARKETING RESOURCES

Daniel talks us through Social Media Scoring, and how it's beginning to affect how the industry views content.

Ciaran and Daniel take a look at building your brand with digital marketing techniques and discuss best practice and tips with links to some great online examples. Daniel directs us to some great resources for learning more about online branding.

Ciaran and Daniel talk through a whole heap of digital marketing tools they find useful and invite you to get in touch with your top tips.

Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go.

Conversion Rate Optimisation (or CRO) is the latest darling of the online marketing world.

Ciaran and Daniel discuss using online video as part of your marketing mix.

It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions.

Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them.

In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video,

Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web.

Ciaran talks with Ed Robinson, creative director at leading UK viral video agency The Viral Factory.