Content Marketing Masterclass

î Learn the skills in demand!

The ease at which anyone can now create content using AI tools means the ability to create something that can cut through the vast volume of content and that is highly effective in achieving its goals has become increasingly challenging.

In this half-day Masterclass, you’ll learn how to create engaging, high-quality and targeted content that can cut through the noise, establish brand authority and drive meaningful engagement in a crowded online space.

We’ll explore the core principles of content marketing and how we can create, distribute and repurpose content. We’ll also look at the key techniques to make your content efforts a success, including user journey mapping and content calendars.

We’ll continue to look at the different content formats and finish by diving into how we can measure and optimise our content marketing, allowing us to iterate, improve and optimise all our content marketing efforts.

ø Course outline

Content Marketing Introduction
User Journey and Content Strategy
Content Planning
Idea Generation
AI Content Tools
Content Calendars
Online Writing
Content Formats
Content Distribution
Content Marketing Tools & Techniques
Content Measurement

¥ Your trainer

ü Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

î Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

å Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ü first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ¥ generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ø best practice looks like in B2B marketing.”

Content Marketing Masterclass

å Content Marketing Masterclass

î Learn the skills in demand!

Join us for this Content Marketing Masterclass and gain the skills to create é engaging, ø high-quality and î targeted content that drives results.

ø Course outline

Join us for this Content Marketing Masterclass and gain the skills to create é engaging, ø high-quality and î targeted content that drives results.

¥ Your trainer

ü Daniel Rowles

CEO & Lead Trainer

î Consultative training

Join us for this Content Marketing Masterclass and gain the skills to create é engaging, ø high-quality and î targeted content that drives results.

å Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Join us for this Content Marketing Masterclass and gain the skills to create é engaging, ø high-quality and î targeted content that drives results.