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Digital Strategy

Offshore Outsourcing - Cost Saver or Disaster Waiting to Happen?
Can you effectively outsource your work with ease and confidence to a global job marketplace?
Digital Marketing Smart Insights for 2014 Part 1
Ciaran talks to Dave Chaffey from Smart Insights, a leading marketing advice website, to discover what their research into the digital trends that matter for 2014 uncovered.
Bodyform - The Truth Case Study. A story of Social Campaigns vs. Strategy.
Regardless of whether you’re a fan of Bodyform’s marketing approach to date, there’s no denying their Bodyform
Digital Marketing News – Latest Update 12
Our roundup of research insights and best practice advice from the month
World Exclusive: CIM Social Media Benchmark Wave Three
Daniel talks to Thomas Brown, Associate Director of Research and Insights at the Chartered Institute of Marketing (CIM) to get exclusive insights from the Social Media Benchmark which will be officially released on the 28th June 2013.
Welcome to planet Rowles
two digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles to get his inside perspective on what makes him tick and learn how he got into digital marketing.
Social Media Disasters and How to Avoid Them
Ciaran and Daniel discuss Social Media Risk Mitigation, Social Media Policy, and how you go about setting guidelines and expectations for your internal teams.
The Role of Social in Customer Relationship Management (SCRM)
The rise of social media has had a massive impact on how customers make decisions about their purchases and how brands interact with customer throughout the purchase cycle.
5 Steps to Delivering a Successful Social Media Strategy
Getting to grips with social media can be a daunting task if you’re unfamiliar and it’s easy to slip up if you don’t have a framework in place.
What's New in Google Analytics
Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to.
11 More Digital Marketing Tools and Tips
In this episode, we focus on Analytic alternatives to Google’s offering, plus we look at some real-time and social analytics and website benchmarking tools.
Digital Insight: How to Complete Big Tasks
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