Analytics & Data

Google Analytics for mobiles may just have got a whole lot handier, thanks to the addition of a machine-learning-powered insights feed that promises to provide users

If you’re going to market your website as effectively as possible via Google search, everything you do must be informed by data-driven insights, and supported by the right search marketing tools.

From spam filtering to production line optimisation, there has been a boom in the uptake and effectiveness of machine learning systems over recent months and years

Google have revealed that spammer hack alerts will now be delivered to webmasters through the Google Analytics User Interface.

Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool.

Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions.

This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy.

Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content.

Our roundup of research insights and best practice advice from the month

Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes? How can you create them on mass more effectively?

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to.

Everybody seems to be talking about ‘Big Data’ these days, the vast information stores that businesses and governments are collecting from the evidence trail left in the wake of our digital lives.