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Analytics & Data

NEW: Automatic Insights from Google Analytics
Google Analytics for mobiles may just have got a whole lot handier, thanks to the addition of a machine-learning-powered insights feed that promises to provide users
Three Essential Google Search Console Reports for SEO
If you’re going to market your website as effectively as possible via Google search, everything you do must be informed by data-driven insights, and supported by the right search marketing tools.
Digital Marketing Insights: 5 Encounters With Machine Learning
From spam filtering to production line optimisation, there has been a boom in the uptake and effectiveness of machine learning systems over recent months and years
Google Analytics UI Updated with Spammer Hack Alerts
Google have revealed that spammer hack alerts will now be delivered to webmasters through the Google Analytics User Interface.
Discover Google Tag Manager
Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool.
Your Digital Marketing Questions Answered
Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions.
Digital Strategy Measurement Framework
This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy.
3 Tools to Improve SEO, Analytics and Tag Management
Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content.
Digital Marketing News – Latest Update 12
Our roundup of research insights and best practice advice from the month
Google campaign and social media tracking guide
Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes? How can you create them on mass more effectively?
What's New in Google Analytics
Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to.
When Big Data meets Little Data - An Introduction to Neuromarketing
Everybody seems to be talking about ‘Big Data’ these days, the vast information stores that businesses and governments are collecting from the evidence trail left in the wake of our digital lives.
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