User journey maps help you uncover the experience that a user goes through on their journey to conversion. They help you pinpoint where the pitfalls along the journey might be so that you can enhance your resources or customer experience to ensure maximum value is provided at all times.
In this ‘So’ video, the team explore the best way to do user journey mapping and what the differences are between the main two approaches.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format for the first time on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.
In this episode teh team introduces us to the process of Vibe Coding , leveraging AI to make app creation accessible to anyone, regardless of coding experience.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.