User journey maps help you uncover the experience that a user goes through on their journey to conversion. They help you pinpoint where the pitfalls along the journey might be so that you can enhance your resources or customer experience to ensure maximum value is provided at all times.
In this ‘So’ video, the team explore the best way to do user journey mapping and what the differences are between the main two approaches.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.