Planning and creating top quality YouTube videos is only one part of the job. It’s important that you take the time to optimise your YouTube videos for search, so that your videos are shown for relevant keywords and is therefore likely to achieve higher engagement.
In today’s ‘So’ video, the team discuss the best ways to ensure that your content is fully optimised, including titles and file names, descriptions, intros, tags and useful tools.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.