Social media can mean very different things to different people based on factors such as their interests, their lifestyle – and often their age.
Although overall social media usage has changed dramatically post-covid, there are still large demographical differences between the way users behave online which can help marketers make important decisions when deciding on their social media strategy.
In this podcast episode, Daniel, Ciaran and Louise discuss the differences in the way generations use social media and how you can factor age groups into your social media strategy.
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Our full report on the way different age groups use social media
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