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Tag Manager & Advanced GA4 Online Masterclass

¥ Tag Manager & Advanced GA4 Online Masterclass

26 Nov 2025 13:30 GMT (Duration: 3 hours)

¥ Learn the skills in demand!

Tag Manager allows for a far more flexible and customised approach to web analytics reporting and analysis when combined with some advanced GA4 techniques. However, it is a complex tool that can easily cause website errors and problems when used incorrectly. This half-day course will give you the skills and confidence to use Tag Manager in combination with GA4 to fully customise your approach to marketing analytics.

Join us for this Tag Manager & Advanced GA4 Masterclass and get a competitive ü advantage by learning how to ¥ combine Tag Manager with GA4 techniques.

Book now

î Course outline

  • Tag Manager in perspective
  • Tag Manager and GA4 working together
  • Getting setup right
  • Creating Tags and Triggers
  • Understanding the data layer
  • Using Tag Manager and GA4 Debug modes to aid setup and testing
  • Using the Chrome console
  • Building tags for Key Events
  • Custom Events for GA4
  • Passing parameters
  • 5 advance techniques
  • GA4 and Tag Manager next steps

Join us for this Tag Manager & Advanced GA4 Masterclass and get a competitive ü advantage by learning how to ¥ combine Tag Manager with GA4 techniques.

Book now

é Your trainer

ø Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

î Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Join us for this Tag Manager & Advanced GA4 Masterclass and get a competitive ü advantage by learning how to ¥ combine Tag Manager with GA4 techniques.

Book now

ü Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ü first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ø New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ü generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ü best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Join us for this Tag Manager & Advanced GA4 Masterclass and get a competitive ü advantage by learning how to ¥ combine Tag Manager with GA4 techniques.

Book now