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Latest Paid Search and Media Techniques

ø Latest Paid Search and Media Techniques

26 Sep 2025 13:00 GMT +1 (Duration: 1 hour)

¥ Learn the skills in demand

This session will cover cutting-edge paid search and display strategies that enable marketers to reach increasingly precise audiences, control costs, and boost return on ad spend. We will discuss new bidding approaches, measurement enhancements, and tactics to integrate paid campaigns seamlessly with other marketing channels. Participants will leave with a clearer understanding of how to refine campaign structures, adapt to automated tools, and continuously optimise for better performance across all paid media efforts.

Learn the é cutting-edge paid search and display strategies that enable marketers to reach increasingly precise audiences, ø control costs, and boost return on ad spend.

Book now

ø Your trainer

é Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

¥ Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Learn the é cutting-edge paid search and display strategies that enable marketers to reach increasingly precise audiences, ø control costs, and boost return on ad spend.

Book now

ü Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s é first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. î New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ø generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ü best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Learn the é cutting-edge paid search and display strategies that enable marketers to reach increasingly precise audiences, ø control costs, and boost return on ad spend.

Book now