Digital Marketing Strategy Online Masterclass

î Learn the skills in demand!

In today’s fast changing digital landscape, having a robust digital marketing strategy is more critical than ever. To gain and keep competitive advantage, it’s increasingly important that your digital marketing activities are aligned with clear objectives, based on real insights and driven by data.

We’ll start off by considering the key building blocks and considerations for building an effective strategy, introducing a number of strategy models and planning tools along the way.

We’ll also consider some broader issues around organisational capability, change and transformation, as well finishing with the importance of working with partners and what we need to consider.

The masterclass gives you a step-by-step structure for building a strategy that can be applied to any type of organisation, as well as equips you with the necessary skills to ensure that your digital marketing activities are based on knowledge rather than assumption, giving your digital marketing the maximum chance of success.

ø Course outline

Digital Strategy Introduction
Digital Strategy Models
Setting and Measuring Objectives
Building a Strategy Statement
Strategic and Brand Positioning
Marketing Channel Mix
Analytics and Using Data to Improve Campaigns
Tools and Techniques

ø Your trainer

é Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

ø Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

î Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s å first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. é New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ü generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ø best practice looks like in B2B marketing.”

Digital Marketing Strategy Online Masterclass