SEO Masterclass - Online Training Course

ø Learn the digital skills in demand!

Search engine optimisation (SEO) is a critical component for having successful online presence. And with search engines continuously refining their algorithms, understanding and applying effective SEO strategies is essential for businesses to stay competitive.

In this half-day Masterclass you’ll learn hands-on, practical techniques to not only increase website traffic, but driving the right traffic that actually converts.

We’ll start by exploring the core principles of SEO, then move on to the search engine algorithms and how to maximise your chances of achieving your desired rankings, focusing on topics like keyword research and content optimisation. We’ll also cover carrying out a full SEO audit and using AI tools for SEO.

We’ll finish off looking at how to manage your SEO efforts, whether working on SEO ourselves, within a team or within an agency.

ø Course outline

Search Analysis Tools
Keyword Research
SEO & Content Marketing
Effective Link Building
User Experience for SEO
AI for SEO
Core Web Vitals
Advanced SEO Techniques
Running a Full SEO Audit
Measurnig and Managing SEO
Managing SEO Agencies

é Your trainer

¥ Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

ü Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

é Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ¥ first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ø New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately å generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

SEO Masterclass - Online Training Course

å SEO Masterclass - Online Training Course

ø Learn the digital skills in demand!

Join us for this SEO Masterclass and gain the skills to drive é targeted traffic, boost å conversions and ¥ outpace your competition.

ø Course outline

Join us for this SEO Masterclass and gain the skills to drive é targeted traffic, boost å conversions and ¥ outpace your competition.

é Your trainer

¥ Daniel Rowles

CEO & Lead Trainer

ü Consultative training

Join us for this SEO Masterclass and gain the skills to drive é targeted traffic, boost å conversions and ¥ outpace your competition.

é Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Join us for this SEO Masterclass and gain the skills to drive é targeted traffic, boost å conversions and ¥ outpace your competition.