This course introduces and explains what you need to know about the functions of Google Analytics 4 in preparation for the upcoming replacement of Universal Analytics (GA3) in July 2023.
This course covers:
Learn how to use Gantt chart for project management when creating a digital marketing strategy and create an efficient and visual way of displaying tasks that helps with prioritisation.
Page Level Measurement, UA vs GA4
Missing Reports and Data, Goals vs Conversions
The Role of Tag Manager, GA4 Next Steps
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