What is the right channel combination to achieve your objectives? This course explores the concept of marketing mix and how to apply a measurement based approach to get it right.
This course covers:
What is Channel Mix?, Measuring Channel Mix
Start with the right questions, Paid, owned, earned
The Role of Dashboards, Testing all the variables
Optimising the mix, Iteration, and Improvement
Let's grow!
Build a å free personalised ü learning plan to see our course recommendations î for you