Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel’s predictions for digital marketing for the year ahead. Avoiding the fanciful future-gazing so often indulged in during January, we are focusing on trends we think will be of the utmost importance to your marketing over the next six months to a year. 

Under discussion are Social Commerce Posts, Impulse Purchases, Embracing Influencers, Changes to how Google Indexes and serves longer form articles video and Audio. Also under discussion is the ever-increasing importance of Community around digital Content, Conversational design and chatbots as well as the death of programmatic as a blanket term. OK that last one is not so much a prediction as a heartfelt desire, but we invite you to get in touch if you would like to appear on a future episode exploring and explaining Programmatic Advertising in more detail.

Finally, we explore what this all means for marketing, summarise and predict the possible death of Digital Marketing! If that shocks you, listen in and this all should make a bit more sense.

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IAB Programmatic resources

VidIQ Video SEO episode

Heartificial Empathy Episode

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