Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education and publishing and organisational structure and individuals, all of which struggle to keep up with current best practice, tactics and strategy.
We also explore some of the challenges we face in teaching and training others in such a fast-moving environment. Daniel invites organisations to engage with our students on the Digital Leadership programme, and we would love to know youth thoughts on the challenges we have explored in this episode. Where you think publishing, education industry and individuals are going wrong, and what we can do to improve there so that there isn’t this digital skills gap?
2018 Digital Skills Benchmark report ( New Updated report out in 2020)