In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement and how it can go wrong.
Anders shares the full story behind his research and explains how his organisation have changed how they approach influencer marketing as a result of what they learned. Is your influencer marketing programme at risk of being gamed? Listen in and learn how one innovative startup is tackling the issue and seeking out genuine advocates, rather than just chasing gamed and fake influence.
You can read an original, in-depth article, “The 744 Million Influencer Marketing Scam” that we discuss the results from here.
Also, check out our Marketers guide to working with Instagram Influencers, inspired by this interview.