Daniel and Ciaran explore the slightly controversial subject of link building techniques. Inspired by a post one of our LinkedIn group members shared, we decided we should explore some the link building techniques we’ve come across and debate how useful they are in terms of adding value to what you do.
In our opinion, effective link building is all about adding value around the content you link from and to. It shouldn’t be about gaming algorithms, but as you will see, some of these techniques fall between those two objectives depending on how you approach them.
We’d love to hear what you think good link building is about and which techniques you find work. Any mentioned here you don’t think we should have covered? Get in touch and let us know. We’d love to hear from you.