Ciaran talks with Ed Robinson, creative director at leading UK viral video agency The Viral Factory. In part I ,we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of the viral phenomenon and explains how you create everything from insect-sized custard pies to building the worlds fastest domestic computer. And we get an ingredients list for the worlds ultimate viral cake mix.

We have uploaded examples from the viral factory that we have discussed to the following YouTube playlist:

http://www.youtube.com/view_play_list?p=5CA8659693031B5A


Download Episode 12