Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks us through how the industry is managing performance at scale using DSP’s (Demand Side Platforms) and Ad Exchanges. Discover what Adobe has to offer marketing teams keen to create intelligent and unique digital customer experiences at scale.
Adobe Media Optimiser which enables you to programatically manage all your Search, display and social media advertising is helping marketing teams to gain valuable attribution insights across different channels to help identify how channels are working to create paths to conversion for consumers in the market place.
You can find out more about Adobe’s digital marketing platform and latest thinking and developments from Adobe.
Download Episode 134