DIGITAL MARKETING RESOURCES

Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. 

In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts

Setting the right price for a product or service is crucial. Not only will your choice of price affect your profits and sales...

Learn from Google's Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success.

Display advertising can be a great way to reach your target market, but it’s often difficult to measure how effective these campaigns are.

Welcome to a whole new kind of Google Analytics: GA4. In this straightforward guide, we’ll answer the big questions on Google Analytics 4

What is the metaverse? This has been the question on many marketers’ lips since 2021, when Mark Zuckerberg announced that Facebook was being rebranded as ‘Meta’

Social media is going through a time of significant change. This guide will take you through five key trends that could redefine social media in 2022. And to help you make sense of it all, we’ll give some advice on how marketers can factor the evolving situation into their strategies.

88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well?

It can be hard to find a reliable answer to basic questions about digital’s new hot topic, NFTs – so we’ve written a clear, balanced marketer’s guide which doesn’t ‘funge’ the facts.

Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers