In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics.
Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don’t, we understand what they are, and that’s not enough to influence people’s future buying decisions.
Humans say yes to things because it aligns with their values. It is behind every decision that we make, so it’s important we understand the shared values of our customers so we know how to get the right people in the room.
Listen in to this special episode to hear all about David’s mission and understand for yourself why Ciaran loved this interview so much!
Useful Links
The Death of Demographics book
Value Graphics Research Company
Listen, subscribe or get in contact
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.